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Marketing Strategy Work Samples
Marketing Strategy Work Samples
"Having honest conversations about the business"
"Having honest conversations about the business"
Brand Management
Brand Management
Launched two international cosmetics brands in Latin America, that in just three years made it onto the TOP 10 Awareness lists.
Brand Diagnosis
Identity, Values and Purpose
Customer Personas
Visual Codes (Digital & POS)
Product Development
Product Development
Managed a team of 3 team members, coordinating all strategic efforts to reach an average of 150 yearly product innovation releases.
Idea Generation
Project Management
Launch Implementation
Post-Mortem Analysis
Merchandising 2022.pdfMerchandising
Merchandising
Improved customer experience by reducing catalog long tale from 45% to 10%. Increasing GM by 10 points and our POS sales by +28% YOY.
Store Layout
Product Placement
POP Display Design
Catalog Optimization
Market Reaserch
Market Reaserch
Produced 15 qualitative studies with various agencies and developed quantitative reports with the information provided by various retail panels.
Shopper and Retail
Revenue Growth Management
Brand Tracker
Brand Lift
Market studies examples.pdfPage updated
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